Senior ecommerce support for Shopify brands ready to grow properly.
ABC Works helps founder-led DTC brands identify weaknesses across Shopify, Klaviyo, analytics, conversion, retention and commercial systems — then builds a practical plan to fix them.
“Your ecommerce business doesn't need more random tactics. It needs a stronger system.”
Digital structural engineering
A short introduction
01 · The problem
You don't have a traffic problem.
You have a structural one.
- 01Shopify set up years ago, never properly reviewed.
- 02Klaviyo running, but nobody really knows what's working.
- 03Conversion rate flat. Paid traffic getting more expensive.
- 04Retention assumed, never measured.
- 05Reports everywhere, decisions nowhere.
- 06An agency on retainer that doesn't own the commercial outcome.
02 · What ABC Works does
Reviews the system. Fixes the structure. Supports the operator.
ABC Works is a single, senior point of contact for founder-led Shopify brands. The work is commercial, not cosmetic — focused on the foundations that actually move revenue, margin and retention.
03 · Who it's for
Built for operators who are serious about the next stage.
A good fit
- Founder-led DTC brand on Shopify
- Turnover roughly €1M–€10M
- Need senior thinking, not another junior hire
- Want commercial outcomes, not pretty reports
Not a fit
- Pre-revenue or pre-launch brands
- Looking for cheap, low-touch agency work
- Want hype, hacks or '10x' promises
- Not willing to fix what's actually broken
04 · Services
Three ways to work together.
Ecommerce Systems Review
A structured audit of Shopify, Klaviyo, analytics, conversion journey, customer retention and commercial performance. Delivered as a clear, prioritised written report.
- Full stack audit
- Commercial scoring
- Prioritised action plan
Remedial Fixes Project
A hands-on project to correct the structural issues identified in the review — implemented or guided, with measurable commercial intent.
- Defined scope & timeline
- Implementation or oversight
- Measured outcomes
Monthly Support
Ongoing senior-level ecommerce guidance, commercial oversight, retention strategy and performance improvement — without the cost of a full-time hire.
- Senior point of contact
- Monthly commercial review
- Continuous improvement
05 · Why work with ABC Works
What you get is what's actually on the page.
Senior, not stretched
You speak directly with the operator doing the work — not an account manager translating to a junior team.
Commercial, not creative
Every recommendation is judged on revenue, margin and retention. Not impressions, vibes or vanity dashboards.
Structural, not tactical
Fix the foundations once and everything above it runs better. No more chasing marginal hacks.
Independent, not retained
No bloated retainer. No upsell pipeline. Engagements are scoped to the problem at hand.
06 · Process
A repeatable way to make an ecommerce business stronger.
- 01
Review
Deep-dive into the current ecommerce setup. Tools, data, journey, commercial picture.
- 02
Diagnose
Identify what is weak, missing, broken or underperforming — and quantify it.
- 03
Prioritise
Build a practical action plan ranked by commercial impact, not effort.
- 04
Fix
Implement the changes directly, or guide your internal team or agency through them.
- 05
Support
Optional ongoing monthly support to keep the system improving over time.
07 · Outcomes
What you walk away with.
- A clear, honest picture of how the business is actually performing.
- A prioritised plan you can execute — with or without ABC Works.
- Fewer tools doing more work, configured properly.
- Higher conversion, better retention, healthier margins.
- Confidence to invest in growth, knowing the foundation holds.
08 · About
James Galvin.
Founder, ABC Works
Twenty years across Shopify, Klaviyo, digital marketing, conversion optimisation and commercial growth — building, fixing and running the systems behind real ecommerce businesses.
ABC Works exists to give growing DTC brands access to senior-level ecommerce thinking without the cost of a full-time hire or large agency retainer. Direct work, direct answers, direct accountability.
09 · FAQ
Common questions.
Founder-led Shopify and DTC brands roughly between €1M and €10M turnover. Brands big enough to need senior input, but not yet big enough to justify a full-time ecommerce director or large agency retainer.
10 · Next step
Book a free discovery call.
No pitch. No pressure.
A 30-minute conversation about your business, the gaps you're already aware of, and whether ABC Works is the right fit to help fix them.